Should I build a custom CRM or buy one?
Build one when your team keeps working around the one you have. We built Labex a CRM around how their sales and service team of 10 already worked, wired straight into their website lead flow.
Why bought CRMs go stale
An off-the-shelf CRM asks your team to change how they work. When they do not, the CRM goes stale and the real pipeline moves back to WhatsApp and spreadsheets.
The Labex CRM
A CRM built around how Labex already sells. Every website enquiry lands in it on its own and is matched to the existing customer record. The quote is written and the nearest rep is pinged before anyone opens the CRM.
What the Labex team says
“The system is well structured, easy to use and works exactly as intended.” Dino, Labex, Aug 2026
“Their turnaround time has been incredible: always within 24 hours and, in most cases, within just two hours.” Mandy, Labex, Aug 2026
Live in a fortnight
The first system goes live in week one or two of the build. If your first system isn't live within 14 days of the build starting, you pay nothing more until it is.As long as you give us access and reply within 48 hours.
After launch we host it and handle the small changes. New builds are priced separately.
What it costs
Priced on what it saves you. There is no price list. The free AI audit puts a rand figure on what the scattered pipeline costs you, and the build is priced against it.
Straight answers.
Will my team actually use it?
It is built around how they already work, so there is less to learn. The Labex sales and service team runs their daily work on theirs.
Can it take leads straight from our website?
Yes. At Labex every website enquiry lands in the CRM on its own, with the quote already written.
Who owns the CRM?
You do. You own everything we build for you, along with your data and your accounts, from the moment the final invoice is paid.
What does a custom CRM cost?
It is priced on what it saves you, worked out in the free AI audit. There is no fixed price list.
How soon is the first system live?
Week one or two of the build. If your first system isn't live within 14 days of the build starting, you pay nothing more until it is.As long as you give us access and reply within 48 hours.
Find out what your scattered pipeline costs. Forty-five minutes, no pitch.
Book the Free AI Audit