First we found the 32 hours. Then we gave them back.
Labex is a laboratory equipment supplier doing R38M a year. The AI audit found 32 hours a week of manual work across 8 processes, worth R1.24M a year. The first build took quotes from five days to within the hour.
Quoting ran by hand
A quote took five days or more, with seven-plus hours of chasing between departments before it reached the customer. By the time it arrived, the customer had often moved on.
Leads came in on several channels and lived wherever they landed.
32 hours a week, priced
The audit started with a call about how the business runs. Then we mapped every process that leaked hours and put a rand figure on each one.
The total was 32 hours a week of manual work across 8 processes, worth R1.24M a year. We ordered the list by what would pay back fastest.
Quotes that write themselves
The first build was a website lead generator wired into their CRM. It captures the enquiry and writes the quote on its own, then pings the nearest sales rep. It went live in week two of the build.
The other seven processes followed in payback order. Their sales and service team of 10 now runs on the CRM we built, and the website we built brings in clients they had never dealt with before.
Five days became an hour
Quotes go out within the hour instead of five days. Each one takes about ten minutes of rep effort instead of seven-plus hours of chasing.
“We can directly measure the impact through the additional time our team now spends selling and the resulting increase in our sales figures.” Mandy, Labex, Aug 2026
Want to know what your version of the 32 hours is? Forty-five minutes, no pitch.
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