How to choose an AI automation company in South Africa
Pick the one that can tell you what your problem costs before it quotes to fix it. Then check who does the work, and what happens after launch.
Start with the number
A good partner prices your problem before pricing their work. If nobody can tell you what your manual work costs in rand, nobody can tell you whether a build is worth it.
Four questions before you sign
Ask what they think you need before they have looked. If the answer is a product, they are selling a product.
Ask who builds it. The person on the sales call should know who writes your system, or be that person.
Ask when the first thing goes live, and what happens if it does not.
Ask who looks after it once it runs. Automations break when a supplier changes a form or a tool updates.
When to walk away
A fixed package before anyone has seen how you work.
A timeline measured in quarters, with nothing live until the end.
A platform migration as step one, when your team already lives in WhatsApp and Excel.
No working system they can show you.
Who we are right for
Probock is for owner-run South African businesses doing roughly R5M to R40M a year. The free AI audit prices every leak before we quote, and builds are priced on what they save.
The first system goes live in week one or two. If your first system isn't live within 14 days of the build starting, you pay nothing more until it is.As long as you give us access and reply within 48 hours.
It is one person, hands-on, so we say no when we are full. If you have an IT department and a procurement process, we are not the right fit.
A working example
Labex, a laboratory equipment supplier doing R38M a year, ran quoting by hand. The audit found 32 hours a week of manual work across 8 processes, worth R1.24M a year. Quotes now go out within the hour instead of five days.